Comedian’s Vadakam At peaks

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Makers of small budget movies can’t pool funds to promote their films since they would already be investing more than their capacity to complete their films. Knowing that promotions can’t be dispensed with, they have come up with a new trend to take their films into public – Using Top Actors with whom they have good acquaintance.

We have seen Sukumar taking the services of NTR, Ram Charan, Chiru, Rakul Preet and other big names to promote his production ventures featuring lesser popular faces. Comedian Sreenivasa Reddy pulled similar stunt in the case of Jayammu Nischayammu Raa. Sunil took the help of Pawan Kalyan to recently unveil the teaser of his upcoming film, ‘2 Countries’.

Comedian-turned-hero Sapthagiri is also following the same mantra. His debut film as hero, ‘Sapthagiri Express’ garnered huge free publicity with the presence of Pawan Kalyan at the audio launch event and also with the ‘Katamarayudu’ title connect. For his new film, ‘Sapthagiri LLB’, the top comedian is using the services of heroes one after another. Ram Charan had earlier launched the trailer, and Nani has today launched the film’s 3rd song. He is reportedly planning to continue this strategy towards the film’s release date in his bid to keep his film in news.

Cine observers say that Sapthagiri has chosen the cheapest yet most effective promotional strategy, and that his Vadakam of Stars is at peaks.