Although the makers need not do any special promotional activity to promote the upcoming magnum opus ‘Baahubali: The Conclusion’, they still are deploying some innovative marketing strategies and tying up with some reputed names and brands in the industry to take the franchise to sky high.
Afresh, six noted designers – Anupama Dayal, Saurabh Kant Shrivastav, Mrinalini Gupta, Yogesh Chaudhary, Aparijita Toor and Sailex have come up with an apparel collection inspired by the costumes wore by the lead characters in “Baahubali: The Conclusion”. The merchandise will be sold through an online shopping portal.
To unveil the the collection to the world, a fashion show will be organized on April 7. Milky beauty Tamanna Bhatia and Rana Daggubati will walk the ramp wearing the designers’ apparel. Reportedly, the merchandise will not cost more than Rs 4000, which is highly reasonable.
Given the craze for the movie, there is no doubt this new idea will work big time with fans.
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